Cosmoprof NA 2009 Set for July

Educational sessions and buyer programs highlight this year’s B2B event.

Cosmoprof North America, the business-to-business beauty event known for encompassing all sectors of the industry in one venue, will kick off its seventh year July 19-21 at the Mandalay Bay Convention Center in Las Vegas. The expansive exhibition, with its accompanying educational program, has become a forum for the complete range of beauty industry professionals from the cosmetics, wellness, spa, hair care, skin care, nail, product development and packaging industries.

At press time, final details were not yet confirmed as to the number of exhibitors and attendees expected, but last year’s event, held July 13-15, attracted 740 exhibiting companies (an increase from 700 in 2007) to a sold-out show floor, along with more than 25,000 attendees including importers, distributors and manufacturers. Highlights again include special sections within the show floor dedicated to distinct International Country Pavilions; an International Buyer Program; Discover Beauty (added in 2007); and Discover Beauty–Spa (which debuted in 2008).

This year’s Discover Beauty program continues to match new beauty brands with national and international retailers. Now in its third year, Discover Beauty promises to unveil a selection of new products to the marketplace.

Special educational seminars are always a popular feature of Cosmoprof NA, and this year’s scheduled sessions cover an assortment of relevant topics.

“Creating a Private Label Brand” will look at packaging, formulation and marketing ideas for launching a product in the most dynamic and economical way.

“The New Retail—Think Out of the Box…Literally” (moderated by Andrea Nagel,
mass beauty editor of WWD) will gather a panel of industry insiders to discuss their non-traditional points of distribution (i.e., out of brick-and-mortar outlets) and how brands can thrive even in tough times.

“New Media: Greater Sales for Beauty Stores” will cover proactive changes that a retail business manager can implement during an economic downturn by utilizing the Internet to generate greater brand awareness and sales for the beauty store.

“Evaluating Green Packaging Materials” will look at some of the latest eco-friendly options
for cosmetics packaging.

Beauty Match, a free, time-management tool, allows visitors to easily identify exhibitors matching their areas of interest by selecting desired product categories. Visitors will be provided with the names of exhibitors displaying those particular products, along with booth numbers, floor location, and website address, which enables visitors to further research the brands of interest.The database will also be accessible via two computer terminals on the show floor.

For more information, visit www.cosmoprofnorthamerica.com.